Elizabeth Lopatto:
Honestly, it's hard to tell.
A platform that's full of racial slurs is not very friendly to advertisers. And Twitter gets 89 percent of its revenue right now from advertisers. So I think that's why we saw that statement on Thursday. But the other thing that I will say is, immediately before the show, some of the car companies that advertise on Twitter — GM is the one I'm thinking specifically of — have started canceling their advertising runs.
So I think, if we do find more racial slurs, more harassment, more abuse, that's not really a brand-safe environment. It's not an environment, a lot of advertisers want to be in, and he's going to have a very hard time meeting the numbers he needs to meet in order to pay off the debt that he used to buy this company.
So the other thing that's maybe worth keeping in mind, for those of you who are not super familiar with Elon Musk, is that he says he's going to do a lot of things, and then does maybe like half of them. So it's still pretty hard to tell what's actually going to happen over the next weeks to months, even.
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